mi State of Mind

Sure, beaches and sunsets are great. But, having grown up in Rochester, we know there is so much more to what makes a true Michigander: Cars, Tigers’ games, shoveling your neighbor’s driveway, going to “the lake,” hitting the links,… you get the idea. So, while we all enjoy shopping our favorite ‘Up North’ brands or grabbing a Detroit T-shirt when we head Downtown, we welcome you to take a minute and explore the entire mi State of Mind. As the brand has grown from a napkin to a storefront to a statewide name with multiple locations, lines, craft drinks, and more, we simply feel blessed to call Michigan our HOME.
Downtown Rochester is our flagship retail location that opened in December of 2016. Shop online, and, when you’re in town, stop in for the full experience!